By In an unprecedented move in Indian cinema, Shake Chilli Films in association with Brown Bread Films unveils “Bring It On,” a visionary creation by the distinguished filmmaker Prabhuraj. This film is not merely a cinematic endeavor; it’s an epoch-making event, setting a new standard as India’s first kids dance movie in the Hindi language. “Bring It On” is poised to redefine the contours of children’s entertainment in India, seamlessly blending the exuberance of dance with the depth of compelling storytelling.
A New Dawn in Children’s Entertainment“Bring It On” emerges as a luminous example of innovation in children’s cinema. Prabhuraj, with his profound insight into storytelling, articulates the genesis of this trailblazing project: “The creation of ‘Bring It On’ emanates from a profound need to bridge the gap in children’s entertainment in our nation. The landscape of Indian cinema, notably theatres and OTT platforms, is predominantly tailored for adult viewers. There’s a conspicuous absence of films that resonate with the younger demographic. A film like ‘Bring It On,’ which is not only a celebration of dance but also a narrative woven for and around kids, is not just a creative expression but a significant cultural statement. It signifies the advent of a new genre in Indian cinema – one that is dedicated to and driven by young, vibrant energy.”The Theatrical SpectacleThe film is envisioned as a grand theatrical spectacle, a conscious decision by Prabhuraj to ensure the art of dance is experienced in its most majestic form. The essence and magnificence of dance come alive in a way that only the big screen can capture,” Prabhuraj emphasizes. “‘Bring It On’ is crafted for the theatres – it’s where the magic of dance, the vibrancy of colors, and the dynamism of our young performers can be fully appreciated. This is a movie that promises to be an immersive experience, one that goes beyond the conventional boundaries of cinema to create something truly extraordinary.
A Platform for Young TalentCentral to “Bring It On” is its commitment to showcasing fresh talent. The film is a launchpad for young aspirants, providing a unique opportunity for children aged 8 to 12 in the dance and acting category, and 13 to 17 for the acting category. We are on a quest to discover the stars of tomorrow,” says Prabhuraj. “‘Bring It On’ is not just about casting children in a movie; it’s about unearthing and nurturing new talent. We are initiating nationwide auditions to find young actors and dancers who will not only be the face of the film but also carry the spirit of ‘Bring It On’.Dance – A Universal LanguageThe film taps into the universal appeal of dance, a language that transcends cultural and geographical barriers. “Dance is a medium that speaks directly to the heart,” Prabhuraj reflects. “It’s a form of expression that has no boundaries. Through ‘Bring It On,’ we aim to reach a global audience. The kids who will be part of this extravaganza are not just performing for India; they are set to capture hearts worldwide. This movie is a platform for them to shine, to express, and to connect with audiences across the globe.”A Potent Mix of Entertainment and Message“Bring It On” is meticulously woven to be a powerhouse of entertainment, yet it carries a potent message at its core. “While the film is a visual treat with its high-octane dance sequences and vibrant storytelling, at its heart, it is a narrative that carries a strong message,” Prabhuraj elaborates. “We are crafting a story that entertains but also makes one think, feel, and reflect. It’s a film that parents and children can watch together – a shared experience that is as enlightening as it is enjoyable.”Star-Studded SupportThe movie is further embellished by the presence of big names from the Bollywood film industry. “‘Bring It On’ is graced by the participation of esteemed actors from Bollywood, blending their experience and stature with the fresh energy of our young cast. This amalgamation of established stars and budding talent creates a fascinating dynamic that will be a treat for the audience,” Prabhuraj shares.A Personal JourneyReflecting on his personal journey and the impetus behind “Bring It On,” Prabhuraj shares, “I’ve always been drawn to the idea of creating a film for children – a segment that’s often overlooked in our cinema. The lack of kid-centric movies in theatres and on OTT platforms is palpable. As a filmmaker, I felt compelled to address this gap. ‘Bring It On’ is the culmination of this thought process – a film that’s energetic, dance-centric, and meaningful. A film where children are not just actors, but the heart and soul of the story.”Nationwide Audition for “Bring It On”As “Bring It On” gears up for its nationwide auditions and subsequent production, the excitement is palpable. Director Prabhuraj announces a special feature for this grand venture: “In an effort to streamline the audition process and make it accessible to talented children across India, we have developed a dedicated website for ‘Bring It On.’ Aspiring young dancers and actors can now visit bringiton.in to access the audition forms and participate in this groundbreaking project.”Prabhuraj emphasizes the simplicity and inclusivity of this approach: “We wanted to ensure that every child with a dream to dance and act has the opportunity to reach us. Our website, bringiton.in, is designed to be user-friendly and comprehensive, providing all the necessary information and guidance for the audition process. It’s a digital gateway for young talents to step into the magical world of ‘Bring It On.’”Prabhuraj concludes with a passionate note, “‘Bring It On’ is more than a film; it’s a movement. It’s an experience that extends beyond the realm of traditional cinema. We are not just crafting a movie; we are nurturing dreams and creating opportunities for a new generation of artists. This nationwide audition is just the beginning of a thrilling journey that promises to bring together India’s best young talents.