The Indian crypto market has recently witnessed exponential growth as a result of the Supreme Court of India’s decision to quash the previous ban on crypto trading. The Ministry of Finance is planning to table a bill to regulate cryptocurrencies in India. Despite being a highly volatile market, cryptocurrencies have already attracted a large chunk of Indian youth who are now seeking growth in terms of digital assets. In addition to that, several talented individuals are making serious strides in developing world-class digital asset ecosystems in India. More than a decade after the creation of bitcoin, an entire ecosystem around blockchain technology has emerged.

One such visionary mind is a digital marketer and crypto entrepreneur Darshankumar Joshi who is focused on driving crypto literacy in India riding on his own entrepreneurial experience. Since his childhood, Darshan has been tech-savvy and his interest in new technologies has introduced him to the world of blockchain technology and cryptocurrencies. In fact, he has even crafted his grad school dissertation in the study of the bitcoin industry when he was pursuing his degree in business computing from Greenwich University. His rich background in the crypto space has made him a recognizable name in the industry in a very small time.

“If you had bought the equivalent of $ 100 worth of bitcoin in 2011, as of this writing, you would own almost $ 6 million. A nice added value of 60,000{8fb2112685ef72ae2c561c0cfc3b2bf2f013389ad9454ca5c40ab059333b1d35}! Very few assets can claim to have experienced such growth in human history.” says Darshan

The Indian crypto industry is huge, with almost a $15 billion potential market size. India already has nearly 10 million active crypto users and many youngsters have started investing and trading in cryptocurrency. This has resulted in the mushrooming of several new-age crypto start-ups that are striving to make ripples in the crypto influx. Such budding start-ups require proper business guidance and marketing support to excel in the growing marketplace. Identifying this market opportunity, crypto enthusiast Darshan launched his marketing agency GraymatterOnline LLP in May 2017. In a short period, Graymatter put a global footprint by incorporating in the United States & Hong Kong.

As a crypto entrepreneur himself, Darshan knew the challenges of getting a strong foothold in the marketplace. “Without proper understanding and effective strategy, crypto businesses must fail to earn the trust of new users. Most of the Indian crypto owners being millennials, look for a safe and functional crypto trading platform to start their trading career. Therefore, crypto startups must establish their reliable brand image before the audience using a strong marketing strategy.” says Darshan.

Considering the fact that the Indian crypto market is still in its adolescence, the market has contained a sheer amount of growth potential which is evident from its 400{8fb2112685ef72ae2c561c0cfc3b2bf2f013389ad9454ca5c40ab059333b1d35} market growth since last year. Therefore, Darshankumar leaves no opportunity to earn more market knowledge and exposure. Darshan also attends every crypto summit to sharpen his crypto expertise and establish himself as a reliable crypto influencer.

GraymatterOnline LLP guides the crypto ventures in their marketing journey through its insightful marketing and PR campaigns. Companies also lay their trust on the market knowledge of Darshankumar making his marketing venture a successful one in the crypto space.

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