By In a personal care industry crowded with products designed either for toddlers or adults, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are changing the game with TIVA, India’s first skincare brand tailored specifically for girls aged 8 to 12.
Co-founded by Sonam Daruka, an experienced entrepreneur and mother of a 7-year-old, and Shweta Sinha, an analytics professional and mom to an 8-year-old, TIVA is more than just a business—it’s a passion project shaped by real-life parenting and a deep understanding of a segment that’s often ignored: pre-teen girls.
“In our childhood, skincare was just sharing the same bar of soap with everyone at home. But today’s girls are maturing quickly—they’re expressive, curious, and interested in self-care. Still, there’s hardly anything on the shelves that actually caters to them,” Sonam explains.
TIVA’s Origin Story
The concept for TIVA was sparked by their personal experiences as working mothers. While navigating parenthood, both Sonam and Shweta saw a clear gap in the market—there were no skincare products that were both safe and appropriate for young girls growing out of childhood. Most options were either too juvenile or overly adult, leaving tweens underserved in India’s Rs8000+ crore personal care space.
TIVA’s Mission and Approach
TIVA was launched with a mission to help young girls embrace self-care with confidence. The brand’s offerings are safe, joyful, and made for tween skin. All products are dermatologist-tested, free from harmful chemicals, and use natural ingredients, paired with colorful packaging and motivating messages.
For young girls, TIVA provides a sense of ownership in their personal care rituals. For parents, especially mothers, it offers reliability—products they feel good about giving to their daughters.
More Than Skincare: A Supportive Community
TIVA goes beyond products—it’s creating a nurturing space for girls. With initiatives like TIVA TV, the brand introduces a digital environment that encourages creativity and self-expression. This thoughtful initiative is resonating with modern Indian parents who care about both the quality and the purpose behind what their children use.
“TIVA is about every girl’s story—her spark, her questions, and her dreams,” Shweta shares.
A Growing Market and a Unique Position
As India’s Gen Alpha demographic expands, so does the need for products that reflect their identity and growth. TIVA is uniquely positioned at the intersection of skincare, empowerment, and social impact. Its first-mover status in the tween personal care category gives it a competitive edge in a market ready for fresh thinking.
Where to Buy & Brand Presence
TIVA’s products are available on Amazon India, through its official website, and within its growing Instagram community. The brand is also strengthening its reach through digital storytelling and influencer-led campaigns.
Ways to reach TIVA
care@thetiva.com